To make the most out of your marketing dollars, you’ll want to make sure your marketing plan is using the latest digital bells and whistles. Here are a few things to consider as you plan for a successful 2016.
Are Your Communications Mobile-Friendly?
Mobile is huge – it’s been growing like gangbusters for the last several years but now it’s clearly past the tipping point with mobile use (51%) clearly surpassing desktop computer use (42%) according to Kleiner Perkins Caufield & Byers’ 2015 Internet Trends Report. It’s also now official that mobile-friendly pages will show up higher in Google’s mobile search results. So if your website isn’t mobile-friendly, you’ll want to make this part of your initiatives for 2016. Today’s responsive templates make going mobile more painless, resulting in a web design that can be viewed optimally whether on a desktop, tablet, or mobile phone.
Do You Have a Digital Content Strategy?
Whether a video or blog, email or web page, Facebook post or tweet, delivering real value to your customers through your digital content is much more powerful today than traditional advertising. If you don’t have a digital content strategy mapped out already, you should also make this a part of your 2016 marketing plan. Check out this information from the Content Marketing Institute to learn how to make your content king, no matter the size of your business. As a Sunscape dealer, you already have a great way for customers to discover you and the Madico brands you sell through our Easy Energy Saving Tips blog.
Are You Leveraging the Power of Personalization?
The digital age is letting us personalize our communications with prospects like never before, from what we say to where we reach them. Micro-targeting is now a reality on many social media platforms and can help you reach your audience more cost-effectively. For example, with Facebook advertising, not only can you target the location, age, and income level of your audience, you can also target their interests and behaviors. So, for instance, you could reach prospects interested in eco-friendly products and services with relevant messaging on how window film is lowering carbon emissions. The targeting possibilities are endless and you can test campaigns for a smaller amount of money than traditional advertising. In case you missed our August blog, here are some other Facebook tools.
Micro-targeting is just one part of today’s advanced marketing automation tools, which let you tailor your initiatives to deliver the right message to the right person at the right time. What’s great about this is that once everything is set up properly, all you have to do is sit back and enjoy the results. To learn more about marketing automation and how it can impact your 2016 marketing plan, read this article from Econsultancy: “What is marketing automation and why do you need it?”