The Skin Cancer Foundation was founded in 1979 for the purpose of educating the public and the medical profession about skin cancer, and its prevention. May has been declared Skin Cancer Awareness Month by the Foundation, and this presents window film professionals with an opportunity for promoting the UV-blocking benefits of film, when it comes to skin cancer prevention.
Everyone knows the harmful effects of UVA and UVB rays on skin exposed to the sun outdoors. Less commonly understood, though, is the fact that damaging UV rays penetrate unprotected glass virtually unchecked, and cause the same harm to the skin indoors as they do to furnishings, carpeting and drapes. And while applying sunscreen is a well-known preventive measure for outdoor time, how many of your customers realize that applying window film protects them from cancer-causing rays while they’re inside?
Skin Cancer Awareness Month is the perfect time to inform customers about this generally little-known benefit of window film. Educate customers in your advertising, in your Facebook posts, and during phone conversations and site visits with your sales leads. You can share links to informative articles from the Skin Cancer Foundation’s Window Film page through social media channels, or simply via email.
Adding a bit of information to your sales communications about preventing skin cancer positions you as an expert on the broad variety of benefits offered by window film. Spend some time exploring the Foundation site to learn more. May is the month to raise awareness of the deadly effects of this disease, and how window film can help reduce the risk.