Many of you are right in the middle of your busy season, and you may not have had much time to focus on the upcoming holidays. While the thought of some sort of Black Friday discount or promotion may have crossed your mind, there’s another occasion the same weekend that’s created specifically for people like you— small business owners.
Small Business Saturday is Saturday, November 29, and it’s a great marketing opportunity for you to promote your business in your community. This “shop small” movement was founded by American Express in 2010, and has grown into an annual tradition on the Saturday after Thanksgiving across the United States. Research shows that $5.7 billion was spent by consumers aware of this initiative— and that’s just from last year.
Here are three tips to help you get you started:
1. Customize Free Promotional Materials
You can start small by logging onto ShopSmall.com to customize a printable sign with the name of your business, what you’re known for, and your neighborhood. You can also submit your business for an online listing, as well as an ad on the ShopSmall.com website. (The deadline to apply is Nov. 14). The site also offers printable post cards, email templates, and more. If you are an American Express merchant, your business will appear on the online Shop Small map to make it easier for shoppers to find your business, and you’ll be included on a card member offer for Small Business Saturday.
2. Create a Special Offer
If you’re going to participate, the best way to gain the attention of your customers, and attract new ones, is to create a special one-day offer. Your customers want to feel special, and a Small Business Saturday discount will make it easier to promote your business within the community while setting you apart from your competition.
3. Get Social & Spread the Word
Use your social media accounts to promote your participation in Small Business Saturday. You can also find some useful tips on the official Small Business Saturday Facebook and Twitter pages. And when you post, don’t forget to use the hashtags #SmallBizSat and #ShopSmall.
Need some more inspiration? Check out the SBA’s Small Business Saturday online resources.* Image Credit: Cliff’s Window Tining