It’s that time of year again, time to set goals to get 2015 off to a successful start. As a small business owner, the beginning of a new year can be overwhelming, and setting resolutions for your company isn’t quite the same as setting ones for your personal life. It’s not quite as easy as saying I’m going on a diet or going to work out more. The goals you set now should help you achieve desired results that perhaps you didn’t achieve in 2014.
Here are five New Year’s Resolutions we suggest to get you started:
1. I will set at least one BHAG.
If you haven’t heard of a BHAG— it’s an acronym that stands for “Big, Hairy, Audacious Goal” and is pronounced “bee-hag”. Ideally the goal is bold; something you know your business can achieve, but appears unlikely to others– even possibly your own employees. For example, set a goal to double sales in 10 years.
2. I will develop a marketing plan for 2015.
Taking the time to prepare even a simple marketing plan will help you grow your business. If this seems like an overwhelming task register now for Madico’s free webinar, “How to Develop a Marketing Plan” on Thursday, January 15 at 1 pm ET. This 45-minute webinar is the latest in our series of free webinars, offered exclusively to Sunscape dealers.
3. I will take time off.
While the word “vacation” may seem like a dirty word as the owner of a small business, taking time to recharge your batteries will ultimately make you more productive– even if it’s just one day a week.
4. I will attend at least one major industry conference.
A big part of being successful from business is continuing to learn from others, particularly people in your industry who face similar challenges. And don’t cheat. When you attend a conference or trade show, don’t spend the entire time on your phone checking emails or answering calls from work.
5. I will make personal connections with customers.
Stop relying on using email and the phone as the only ways to talk to customers. While technology is great, it’s still important to maintain long-lasting business relationships that are built in real life.
What New Year’s resolutions do you want to add?