Most of you have probably spent a good amount of time last quarter planning your next moves, strategizing to make your dealership more successful, and taking steps to grow your market this year. Even if you’ve already locked in your planning for 2018, or at least feel you have some positive momentum going into the new year, there are always a few more actions to take that may help make 2018 your most profitable year yet. Here are four moves you can make to help you plan what’s next.
Review Your Marketing Strategy
We all know how crucial marketing is to gaining, attracting, and retaining customers but the landscape of marketing, both physical and digital, is in constant flux. While marketing tools are plentiful, Facebook ads are changing from moment to moment, other social media platforms are emerging, and you need to know where to spend your time, energy, and money in order to reach customers.
First, take a look at last year’s revenue to get a sense of where the majority of last year’s income originated. That will give you a better sense of what worked: social media, physical advertising, networking, or community exposure. Once you have a better judgment about what works, you can then tweak your 2018 marketing strategy to leverage that success.
Involve Others in Goal Planning
One of the biggest drawbacks for many smart entrepreneurs is that they can’t see the forest for the trees. Because you are so devoted to monitoring every aspect of your business, you may often miss an opportunity to step back, see the whole picture, and get a fresh perspective. It’s important to remember that your team members are invested in this business, too, spending their time, effort, skills, and energy to help the whole team be more successful.
By driving employee engagement in this important process of setting goals, you can make your employees think more like owners. Because they feel valued and have been given an opportunity to share their perspective and insights, you may just unlock the key to deeper involvement, commitment, and success in 2018.
Be Social with a Purpose
Starting a small business is different in that it isn’t like starting a new job. When you start a business, your neighbors expect you to operate as a member of the community. One of the best ways to build a good reputation for your business is to become active in the community. It’s a great way to build your brand, meet potential new customers, and expand your network.
Whether you get out with your employees and volunteer in the community, sponsor a volunteer project, research corporate social responsibility, attend a conference, or get involved with local schools, being social on purpose is an excellent way to make your business more visible in 2018.
Finally, Celebrate Success
When was the last time you took the time to really stop and acknowledge your successful accomplishments? As entrepreneurs, we spend a lot of time thinking about the details, and when we’re not involved in day-to-day operations, we’re planning for the future.
First, when you don’t take time to celebrate success, you increase your chances of burning out. Yet celebrating success has tangible benefits and creates positive change. The act of celebrating improves your mood, physiology, and frame of mind. Celebrating with team members, clients, and business partners solidifies your growing network. Finally, celebrating success positions you as a winner, attracting even more success and driving more business in 2018.