Author Archives: Lauren Messing
Why Community Engagement is Important for Employee Relations
One important key to maintaining vital employees and ensuring that your organization is happy is health. But many managers don’t realize that getting employees out of the office and away from their jobs may be just as important to keeping … Read »
Posted in Employee Relations
Tagged employee relations, volunteerism
Comments Off on Why Community Engagement is Important for Employee Relations
Fear Not, Facebook Advertising is NOT Hard to Master
Advertising on Facebook can be intimidating because the advertising platform looks complex once you start creating ads, but Facebook Advertising is just another process to learn and can be an important tool to promote your business to the community. It’s … Read »
Posted in Marketing
Tagged advertising, facebook
Comments Off on Fear Not, Facebook Advertising is NOT Hard to Master
For the Window Film Industry, Social Media is Changing the Game
Social media is more essential than ever to small businesses as a way to engage with their customers and their communities. Read »
Posted in Marketing
Tagged marketing, small business, social media, window film
Comments Off on For the Window Film Industry, Social Media is Changing the Game
Standing Out Through Certification Can Offer Access to New Markets
Governmental contracts can generate huge, game-changing business for small businesses. Really, what’s the common denominator on big government-run buildings like schools and municipal buildings? They all have windows, and saving money through the benefits of window film can be an enormous benefit to the institution, and … Read »
Posted in Business Operations
Tagged certifications, governmental contracts, window film
Comments Off on Standing Out Through Certification Can Offer Access to New Markets
How to Increase Your Cash Flow for Small Businesses
When you undertake a venture like launching your own small business, one of the first things you’ll encounter is the need for regular cash flow. For entrepreneurs, cash flow provides the means to pay salaries to employees, buy supplies and equipment, pay … Read »
Posted in Business Operations
Tagged business operations, cash flow, entrepreneurs, small business
Comments Off on How to Increase Your Cash Flow for Small Businesses
Don’t Trip Up Your Small Business with These 5 Social Media No-Nos
For better or worse, social media has taken hold of the American consumer’s psyche and it shows no signs of abating. That means that, for better or worse, social media is an important factor in running a small business. Whether you’re promoting … Read »
Posted in Sales & Marketing, Social Media
Comments Off on Don’t Trip Up Your Small Business with These 5 Social Media No-Nos
Take Back Your Time with These Strategies, Ideas, and Tools
For entrepreneurs running busy operations, the most precious resource in the world is time. The way we spend our days is the way we spend our lives and most people waste a lot of time due to inefficient strategies and … Read »
Posted in Marketing, Time Management
Tagged productivity, time management
Comments Off on Take Back Your Time with These Strategies, Ideas, and Tools
How to Market to Architects
Architects are a special breed because their work forces them to combine an ambitious vision that employs aesthetics and form with the instincts of an engineer, who actually specifies the products and completes the blueprints of a given structure. Because … Read »
Posted in Dealer Support, Marketing, Sales & Marketing
Tagged architect, business operations, marketing
Comments Off on How to Market to Architects
How Window Film Enhances and Protects Homes
You already know about the extensive benefits that Sunscape window films by Madico offer to homeowners including decreasing heat, reducing fading and health risks, and unprecedented energy savings. But many homeowners don’t realize that window film is a powerful and cost-effective alternative … Read »
Posted in Product News, Show Us Your Stuff
Tagged energy saving, sunscape, window film
Leave a comment
Buy or Rent: An Entrepreneur’s Guide to Securing Workspace, Workers and Equipment: Part Two
As noted in the first part of our series, a fundamental challenge facing entrepreneurs when they’re starting up is deciding whether to buy or rent essential resources like office space, a human workforce, and other necessities. Last time we took … Read »
Posted in Business Operations
Tagged business operations, entrepreneur, management, technology
Leave a comment
Buy or Rent: An Entrepreneur’s Guide to Securing Workspace, Workers and Equipment: Part One
Running a small business forces entrepreneurs to answer a lot of questions. One of the most challenging conundrums they have to confront is whether to buy or rent their essential resources, and it’s a question that cuts across many aspects … Read »
Posted in Business Operations
Tagged business operations, equipment, hiring, small business
Comments Off on Buy or Rent: An Entrepreneur’s Guide to Securing Workspace, Workers and Equipment: Part One
What’s Next: Four Tips for Making 2018 Your Most Successful Year Yet
Even if you’ve already locked in your planning for 2018, or at least feel you have some positive momentum going into the new year, there are always a few more actions to take that may help make 2018 your most profitable year yet. Read »
Posted in Business Operations
Tagged 2018, business operations, profit, success, tips
Leave a comment
How to Get Through the Off-Season Blues and Build a Better Dealership
Do your sales suffer during the off-season? It’s a financial challenge to your small business, plus employees can feel like they’re in the doldrums when business isn’t booming. Read »
Posted in Business Operations, Dealer Support, Sales & Marketing
Tagged marketing, off-season, sales, time management
Leave a comment
How to Have Productive Meetings
Meetings may be the worst necessary evil of a working life. Here’s how you can make them productive. Read »
How—and Why—to Create an Effective Employee Development Program
Reasons why creating an effective employee development program is important, and how to do it. Read »
Posted in Employee Relations
Tagged business operations, employees, human resources, management, resources
Comments Off on How—and Why—to Create an Effective Employee Development Program
How to Leverage Online Reviews to Grow Your Business
Customers sharing their experiences in online reviews can help marketing efforts. Social media and online review sites can be leveraged to your advantage. Read »
Posted in Business Operations, Customer Relations, Dealer Support, Social Media
Tagged customer satisfaction, customers, reviews, social media, the internet
Comments Off on How to Leverage Online Reviews to Grow Your Business
Federal Trade Commission’s Help for Small Businesses with Cybersecurity
The Federal Trade Commission (FTC) provides advice and resources to strengthen small business cybersecurity practices, and guard against online scams. Read »
Posted in Business Operations, Industry News
Tagged customers, cybersecurity, data, resources, technology
Comments Off on Federal Trade Commission’s Help for Small Businesses with Cybersecurity
Password Manager: A Must-Have for Businesses
Using a password manager will help you keep track of the passwords you use on the internet, plus provide cyber security solutions for small business owners. Read »
Posted in Business Operations, Dealer Support, Time Management
Tagged cybersecurity, password manager, security, the internet
Comments Off on Password Manager: A Must-Have for Businesses
Should You Be the Boss and Human Resources?
A closer look at what an HR department actually does, and possible solutions for small businesses. Read »
Posted in Business Operations
Tagged business operations, employees, human resources, management
Comments Off on Should You Be the Boss and Human Resources?
Share, Source, and Collaborate Confidentially on Your New Private Facebook Group
Join our exclusive Sunscape Films Facebook Group and start collaborating with fellow Sunscape dealers. Read »
Posted in Dealer Support, Social Media
Comments Off on Share, Source, and Collaborate Confidentially on Your New Private Facebook Group
